SB 90, Ballot DISCLOSE Act, Introduced by Senator Henry Stern
 SB 90 will show voters who supports and opposes state ballot measures on the ballot itself
By Press Release, California Clean Money Campaign
    
      CULVER CITY, CA - Following a year in which more money was
      spent on ballot propositions than any year in California
      history, often on ads that purposefully mislead voters,
      Senator Henry Stern (D-Los Angeles) has introduced SB 90,
      the Ballot DISCLOSE Act, to counteract the flood of
      money by having the ballot itself list one of the most
      important pieces of information voters want about state
      ballot measures: who supports and opposes them.
      
      Authored by Senator Stern and sponsored by the California
      Clean Money Campaign, SB 90 will add a short list of the
      supporters and opponents that signed the official arguments
      for and against each state ballot measure in the voter
      information guide to the current 75 word title, summary,
      and fiscal analysis already shown on the ballot. A maximum
      of 15 words describing the supporters and 15 words
      describing the opponents will be added.
      
      "The initiatives we vote on in California can be dense,
      and easily misunderstood, especially when large dollar
      campaigns are at play behind the scenes," said Senator
      Stern. "We want to take voters behind the scenes on
      their ballot and offer them a way to follow the money right
      at the point of voting. Knowing who supports and opposes an
      initiative tells you a lot about it, for better or for
      worse. So rather than force voters to navigate the
      misinformation on social media and the internet, we think
      this information belongs in the ballot itself."
      
      A poll conducted by the California Clean Money
      Campaign of 661 likely November 2020 California voters
      between July 22nd and August 22nd 2019 showed that an
      overwhelming percentage of voters say it is important to
      them to know who supports and opposes ballot measures when
      they vote, but that most voters aren't confident they know
      this information or think it's easy to find. SB 90
      addresses this problem.
      
      The poll found that 79% of likely voters
      say it's important to them "to know who supports and
      opposes ballot measures when they vote". These
      results hold across the political spectrum with 84% of
      Democrats, 80% of Republicans, and 70% of Independents
      saying supporters and opponents were "Very important" or
      "Somewhat important" to know. Despite the importance of
      this information to the vast majority of voters, the poll
      found that only 21% of likely voters were
      very confident they knew the important supporters and
      opponents of ballot measures when they vote.
      
      These results probably explain why the poll also found that
      75% of likely voters favor "adding to the
      ballot a short list of the supporters and opponents of each
      ballot proposition" -- precisely what SB 90 will do.
      Support was across the board with 80% of Democrats, 72% of
      Republicans, and 70% of Independents in favor.
      
      SB 90 is similar to SB 636 (Stern) of 2019. That bill, also
      sponsored by the California Clean Money Campaign, was
      supported by the California League of Conservation Voters,
      Consumer Watchdog, Courage California, Indivisible CA:
      StateStrong, Maplight, and Voices for Progress, among
      others. It passed the Senate on a bipartisan 31-5 vote but
      was held in the Assembly.
      
      "One of the most important pieces of information for
      voters about ballot measures is which organizations support
      or oppose them, because voters know that organizations they
      trust have had the opportunity to study their ramifications
      in ways the voters themselves usually haven't," said
      Trent Lange, President of the California Clean Money
      Campaign, sponsor of SB 90. "That's why we're so
      thrilled Senator Stern is introducing the Ballot DISCLOSE
      Act to provide that crucial information to voters when and
      where it matters most -- on the ballot itself."
      
      The bill will be assigned to the Senate Elections &
      Constitutional Amendments Committee and will be heard
      sometime in February or March.
      
      "DISCLOSE" is an acronym for Democracy is Strengthened by
      Casting Light on Spending in Elections.
      
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      The California Clean Money Campaign is a non-partisan
      501(c)(3) organization that has been dedicated to educating
      the public about the need to lessen the unfair influence of
      Big Money on election campaigns since 2001. For further
      information, visit www.CAclean.org.